General|July 7, 2026|6 min read

Diary of a CEO Merch Care Guide: Keep Your Gear Looking Fresh

Learn how to wash, dry, and store your Diary of a CEO merch so it lasts years longer. This guide covers specific steps for tees, hoodies, and hats to prevent fading, shrinking, and print damage.

By Diary of a CEO Merch Editorial

Why Proper Care Extends the Life of Your Merch

A high-quality cotton hoodie can last five years or more with careful washing. But most people see their favorite pieces fade, shrink, or pill within six months. That is why this diary of a CEO merch care guide exists. Your gear is built from premium fabrics like 8 oz per square yard ring-spun cotton for tees and a 50-50 poly-cotton blend for hoodies. These materials hold up well, but they need specific handling.

I have consulted with print-on-demand production partners and tested dozens of wash cycles. The right routine keeps prints intact, prevents color bleeding, and maintains the soft hand feel you loved at first wear. Follow these steps and your merch will look fresh long after the first wash.

Washing Instructions for Diary of a CEO Apparel

Step 1: Turn Everything Inside Out

Before any shirt or hoodie hits the water, flip it inside out. This protects the screen-printed design from direct friction against the drum. The ink sits on top of the fabric, and rubbing against other clothes is what causes cracks and peeling. A simple flip takes two seconds and adds months of life.

Step 2: Use Cold Water (Max 86°F / 30°C)

Hot water loosens dye molecules and weakens cotton fibers. Cold water preserves color vibrancy and prevents shrinkage. Your Diary of a CEO classic logo tee will keep its black background deep and the white print bright if you stick to cold. Reserve warm water only for heavily soiled items, and never use hot.

Step 3: Choose a Gentle Detergent

Skip anything with bleach, optical brighteners, or enzyme boosters. These strip color and degrade the print over time. Look for a detergent labeled "color-safe" or "for dark fabrics." Use half the recommended amount - modern machines need less soap than you think. Excess detergent leaves residue that attracts dirt and dulls the fabric.

Step 4: Wash with Like Colors and Similar Fabrics

Sort your merch with other dark cottons. Denim with metal buttons can snag the print, so keep those separate. A full load of dark tees and hoodies is better than mixing with towels that shed lint. The less abrasion, the better.

Step 5: Set Machine to Delicate or Gentle Cycle

A standard cycle agitator can stretch seams and rub prints. Delicate uses slower spin speeds and shorter agitation. This is especially important for hoodies with heavy embroidery on the front. I recommend washing hoodies on gentle even if they look sturdy.

Step 6: Zip Up Everything

Zippers on hoodies can catch and tear other items. Zip the front fully before you toss it in the machine. This also prevents the zipper tape from twisting and damaging the hoodie's bottom hem.

Drying and Storing Your Gear

Step 1: Air Dry Flat (Not Hanging)

Hanging a wet hoodie stretches the shoulders. Instead, lay it flat on a drying rack or clean towel. T-shirts can be hung on a plastic hanger (avoid wire hooks that rust) but hoodies should always air dry flat to maintain their shape. Direct sunlight fades colors, so dry indoors or in shade.

Step 2: Low Heat in Dryer When Necessary

If you must use a machine dryer, choose the lowest heat setting and remove items while still slightly damp. Heat is the number one cause of shrinkage and print damage. The heavy-blend hoodie can shrink up to 5% in high heat, so pull it out early and let it finish drying on a rack.

Step 3: Fold Rather Than Hang for Long-Term Storage

Hangers create shoulder bumps on knits. Cotton stretches under its own weight over time. Fold your merch and store in a drawer or on a shelf. If you hang, use padded hangers and avoid thin wire. Keep the space cool, dry, and away from direct light to prevent fading.

How to Avoid Fading and Shrinking

Mistake: Using fabric softener. Softener coats fibers and reduces moisture wicking. It also breaks down the adhesive in screen-printed designs. Use white vinegar in the rinse cycle instead (half a cup) to soften naturally and remove detergent residue.
Mistake: Leaving merch in the washer overnight. Mold and mildew develop quickly. Set a timer and transfer to drying within 30 minutes of the cycle ending. Mildew causes permanent discoloration.
Mistake: Scrubbing stains directly on the fabric. Blot stains with a damp cloth, then pre-treat with a drop of detergent. Rubbing spreads the stain and grinds it into the fibers. Test any stain remover on an inside seam first.
Mistake: Overcrowding the machine. Clothes need room to move for proper cleaning. Overloading causes friction that pills cotton. Wash no more than three hoodies or five tees at a time.

Pro Tips from the Community

Fans on the Diary of a CEO Discord server share these tricks:

Use a garment bag for printed items. A mesh bag adds an extra layer of protection. It catches any loose threads and keeps prints from rubbing against the machine walls.
Wash new merch separately for the first two cycles. New fabrics release excess dye. Black tees especially can bleed onto lighter clothes. Wash alone until the rinse water runs clear.
Skip the bleach substitutes. Oxygen cleaners like OxiClean changed formulas on their oxygen bleach versions - they are too harsh for screen prints. Stick to liquid laundry detergent and baking soda for odor removal.
Iron inside out with a press cloth. If you must iron, turn the garment inside out and place a thin cotton cloth between the iron and the print. Direct heat melts plastisol ink. Use a medium setting, never high.

Recommended Gear & Products

Three items from the store that make care easier:

The Heavy-Blend Hoodie - Its poly-cotton blend is more resilient to shrinking than pure cotton. The 50-50 mix holds prints better after multiple washes. It is the most durable piece in the lineup.
Classic Logo Tee - Made from 100% ring-spun cotton, it resists pilling when washed cold. The knit structure is tight, so it bounces back to shape after air drying. A perfect baseline for the care routine above.
Unstructured Dad Hat - Hats are often forgotten in care guides. Spot-clean this hat with a damp cloth and mild soap - never submerge it in water or the brim will warp. Let it air dry on a balled-up towel to hold its shape.

Frequently Asked Questions

How often should I wash my Diary of a CEO merch?

Wash only when it is dirty or smells. Overwashing wears out fabric and fades prints. Spot-clean small stains and air out hoodies between wears. For tees, 3-4 wears before washing is typical if not heavily sweated in.

Can I bleach my white Diary of a CEO t-shirt?

No. Bleach weakens cotton fibers and will yellow the fabric over time. Chlorine bleach especially damages screen prints. Use oxygen bleach sparingly and test on a hidden area first.

Why did my hoodie shrink even in cold water?

If you dried it on high heat, that caused shrinkage. Cold water alone does not shrink cotton - heat does. Always air dry or use low heat. Some natural shrinkage (up to 3%) can occur on first wash due to fabric relaxation, but subsequent washes should not shrink if dried properly.

How do I remove wrinkles from my merch?

Use a steamer instead of an iron. Steam relaxes fibers without pressing the print. If you must iron, follow the tip above: inside out with a press cloth on medium heat. Avoid direct contact with the design.

Is it safe to use dryer sheets?

Dryer sheets leave a waxy coating that reduces breath ability and can clog the fibers of fleece hoodies. They also accelerate print peeling. Skip them and use wool dryer balls to reduce static.

Key Takeaways

Wash inside out in cold water on gentle cycle with mild detergent.
Air dry flat for hoodies; tumble dry low for tees only if needed.
Avoid fabric softener, bleach, and high heat to preserve prints and colors.
Fold for storage to maintain shape; use a garment bag for extra protection.
New merch should be washed separately for the first two cycles to prevent color bleeding.

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